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APPLE Founders Bestowed with Dato’ Sri Title

Double Happiness Knock At Door
APPLE Founders Bestowed with Dato’ Sri Title

The founders of Apple Vacations, Dato’ Desmond Lee Ee Hoe JP (Group Managing Director) and Koh Yock Heng (Deputy Group Managing Director) bestowed with the Honorary Title “Dato’ Sri, First Class” (SSAP) by His Majesty His Royal Highness the Sultan of Pahang.

from left, The founders of Apple VacationsDato

KUALA LUMPUR (AUG. 3, 2013): Dato’ Desmond Lee Ee Hoe JP (Group Managing Director) and Koh Yock Heng (Deputy Group Managing Director) bestowed with the Honorary Title “Dato’ Sri, First Class” (SSAP) by His Majesty His Royal Highness the Sultan of Pahang.

Dato’ Sri Desmond Lee Ee Hoe JP(Leesan) and Dato’ Sri Koh Yock Heng were also the founders of Apple Vacations and Conventions.

From a humble travel agency dealing with inbound and outbound tour packages in 1996, Apple Vacations and Conventions has evolved into a formidable travel consultancy offering comprehensive travel services which include tour packages around the world, customised travel arrangements , chartered flights, MICE Packages, Muslim holidays, hotels etc.

Driven by the fiery passion and faith of its founders, Dato’ Sri Desmond Lee Ee Hoe JP and Dato’ Sri Koh Yock Heng, Apple Vacations proved itself to be a trailblazer in new destinations and unique experiences, setting itself apart as a reliable, value-for-money travel agent in Malaysia.

In its 17 years of operations, APPLE became a household name in the Malaysian travelling public and its Apple brand is synonymous with value and lifestyle quality and it has also won various industry accolades.

Brief Introduction of Apple Vacations and Conventions:
Apple Vacations & Conventions Sdn Bhd was established in 1996.
• Boasting a staff population of over 100 strong to-date and a business turnover exceeding MYR150 million in 2008.
• Since year 2008, APPLE has since evolved from a travel company into a diversifying group, with business interests in property investments, airline representation (GSSA), hotels, IT marketing, advertising and education.
• Today, APPLE has its own headquarters building in Kuala Lumpur and branch offices in Singapore, Jakarta and Tokyo. It also has GSSA offices at Kuala Lumpur.

Brief Profile of
Dato’ Sri Desmond Lee Ee Hoe JP(拿督斯里李益辉)

Group Managing Director of APPLE Vacations

• born in 1964 in Yong Peng Johor
• graduated from Japan International University, with a Bachelor of Arts (Economic)
• 25 years experience in the tourism industry, Consultant and Expert in travel and tour agency management.
• Expert of Thematic and Indepth tours
• Leesan loves to share his travel experiences around the world by article writing or interview sessions through FM Radios
•Honoured with the Public Service Medal by HRH the Sultan of Negeri Sembilan, 2004 JUL19
•Honoured with the Title of “Dato” by HRH the Sultan of Pahang, 2007 NOV03.
• Honoured with the Title of the Justice of the Peace by HRH the Sultan of Negeri Sembilan, 2008 NOV10.
• Advisor of Taiwanese Leisure Farming Development Association for 5 consecutive years since 2009
• President Taiwanese Leisure Farming Development Association Alumni Association 2012
• Being the sponsor for the Authoritative Journalism Award in Malaysia ” Datuk Wong Kee Tat Journalism Awards” on the Travel Journal Segment
• President Lion Club Metropolitan KL 2010/2011
• Co-Investor and Co-Partner of the famous and world largest natural theater of the tenth “China Impression theather series” for “Impression Melaka”

Brief Profile of
Dato’ Sri Koh Yock Heng (拿督斯里许育兴)

Deputy Group Managing Director of APPLE Vacations

• born in 1964 in Yong Peng Johor
• graduated from Japan International University, with a Bachelor of Arts (Economic)
• 16 years experience in the tourism industry.
• Consultant and Expert in travel and tour agency management.
• Worked a few years in Japan at tour operation, planning and guiding
• Extensive experience in tour guiding , both internationally and locally.
• On year 1999, the “Ichiban F&B SDN BHD” was opened with its first store at Low Yat Plaza KL, the second store was opend next year at KLCC
• Up to date, there are 10 Ichiban ramen shops and 4 Korean barbeque stores throughout Malaysia, the number of restaurants are increasing.
• Possess a good manner and involvement in developing junior golfer in Nation with the excesses of Sponsorship to Malaysia Ladies Golf Association, Organising Junior Golfer Tournament, Sponsorship to Malaysia Ladies Amateurs Open Cup. The objective of the above sponsorship is to develop our young generation in good health and develop into their outdoor hobby.