ROLF Rainbow of Life Forces a community initiative project by Creativision Group of Companies

Blue Ribbon Campaign

Blue Ribbon Campaign: Awareness campaign to bring attention to childhood cancers.

In year 2007 we started the journey of ROLF with the Blue Ribbon Campaign (BRC). The mission of ROLF-BRC is to bring attention to childhood cancer and survivorship issues as well as improving the lives of children suffering from cancer. ROLF-BRC wishes to brighten the lives of seriously and terminally ill children in order to take their minds off the pain, fear and isolation of their illnesses.

We launched the ROLF-BRC campaign on October 25, 2007 by distributing 100,000 units of coin boxes to the public. Members of the public were requested to fill up the coin boxes and submit the donation to “CIMB TRUSTEE BHD FOR ROLF-BRC” at any of the CIMB branch nationwide. Through this campaign, we managed to collect half a million ringgit and distributed the gross collection to 9 legitimate foundations on April 3, 2008. The donation fund was audited by KPMG, the ROLF-BRC’s Official Auditor.

ROLF CUP- The All-Star Charity Soccer Tournament was one of the awareness programs held in conjunction with the campaign. 120 celebrities and soccer players from Hong Kong, Singapore, Indonesia and Malaysia took part in the event. The Semi-Final match was held in Penang on November 29, 2007 and the Final, in Kuala Lumpur on December 1, 2007. The support from the media was very strong and the response from public was tremendous.

With the slogan “Every Cent Raised, Every Cent Donated”, we, the Founder/ Organizer disbursed the gross collection of RM450,000 evenly to the 9 beneficiaries on April 3, 2008.


Adventure Charity Run for ROLF


Date : 14th June, 2008 Venue : INTI – IUC, Nilai, Selangor (Near KLIA) Organizer : INTI Adventure Club Main Sponsor : CreatiVision D. C. Sdn. Bhd. Beneficiary : Malaysian [...]

Blue Ribbon Campaign Donation Fund Hand-over Ceremony


Date : 3 April 2008 Founder / Organizer: CreatiVision D. C. Sdn. Bhd. Endorsed by: Ministry of Health, Malaysia Beneficiaries: Yayasan Sin Chew Star Foundation Yayasan Nanyang Press NSTP Charity [...]

The Blue Ribbon Awareness Campaign with HELP University College


Date : 26 March 2008 Time : 1200 hrs to 1400 hours Venue : HELP University College Komplexs Pejabat Damansara (Block A) Jalan Dungun, Pusat Bandar Damansara Organizer : HELP [...]

Press Centre

Speech – Official Launch of Rainbow of Life Forces

Yang Berhormat Datuk Seri Dr. Chua Soi Lek, Minister of Health Yang Berhormat Dato Seri Shazali Ramli, CEO of Celcom Mr. Peter England, Head of Retail Banking of CIMB Mr. [...]

The Star


The Star


A Community Initiative Project by CreatiVision D. C. Sdn. Bhd.